You help leaders improve their businesses.
We help you launch yours.
We help new executive coaches quickly clarify and launch their coaching businesses, empowering them to confidently establish their presence, simplify operations, and land their first big clients.
Curious about AI?
Curious about how AI can transform your business and workflow? In addition to helping new coaches launch their businesses, we offer tailored AI coaching to professionals and leaders looking to build fluency with AI tools, save time, and integrate cutting-edge solutions into their work. Visit our AI Coaching page to learn more about our personalized AI coaching services!
Who we serve
Are you a new executive coach fresh from a training program, but unsure how to start your coaching business? At Aurorae Group, we help you bridge the gap between ICF training and confidently getting clients.
Starting your coaching business can feel overwhelming, but you don’t have to do it alone. At Aurorae Group, we’ll coach you through each step.
By working with us, you will:
- Develop your coaching confidence and skill set with tailored mentoring and supervision
- Set up essential systems: From handling payments to scheduling, signing contracts, and file distribution, we’ll help you select the tools you need to run smoothly..
- Clarify your niche and audience: We’ll help you define who you serve and how, ensuring your message resonates with your ideal clients.
- Craft your marketing message: Gain clarity on how to communicate your value, so you can get your website ready to go.
- Establish your online presence: Whether it’s a website or a landing page, we’ll guide you through deciding what’s best for your business. If you like, we can also help you create it.
- Launch with confidence: Whether you’re DIY-ing or want a coach to guide you, we’re here to support you every step of the way.
With us as your partner, you’ll gain the clarity and support you need to
turn your coach training investment into a viable coaching business.
Friendly Support from Experienced Coaches
Save Time
Grow Faster
Earn More
What we offer
We offer personalized guidance to help you launch quickly and focus on growing your client base.
Services include:
- Executive Coach Mentoring: Hone your coaching confidence and techniques with continued training and expert feedback.
- Business Launch Clarity: Get clarity on your niche, pricing, and systems to accelerate your path to a successful business.
- Coaching Supervision: Just-in-time guidance when working with challenging clients.
Why Choose Us?
Aurorae Group is unique in the coaching industry for
blending cutting-edge AI tools with expert coaching, accelerating clarity and business growth. With over 20 years in IT and a deep understanding of workflows, combined with executive coaching expertise, we’ll help you start your coaching practice faster and smarter.
For example: A recent client went from no viable monetization strategy to 10 options in just 10 minutes with our expert use of generative AI.
Who is Us?
I’m Shana Pote, founder of Aurorae Group. I’m PCC certified and have been coaching since 2017, with certificates from the University of Pennsylvania and the Center for Executive Coaching. I also have deep technical experience and specialize in two niches:
- Helping new executive coaches develop their coach identity and skill set as they also establish and grow their businesses quickly using innovative tools and techniques.
- Guiding professionals and leaders in adopting, integrating, and developing strategic AI use into their workflows and businesses to help accelerate their productivity and streamline operations.
I offer packages for executive coach mentoring, coaching supervision, business model development, operations sessions to help you launch and streamline your business, and AI coaching and strategy sessions to further accelerate your business growth.
I also have a dedicated team of service professionals to help with tech and logistics, so you can put the results of your coaching sessions to work right away.
Not sure yet? This site you're looking at right now is proof-of concept. It's my quick launch page, built in literally a day, using generative AI to help shape the ideas, structure, and messaging. While a more comprehensive website is coming soon (maybe?), this page enables me to start helping clients right away! (I don't even have a formal head shot, so please enjoy this photo of me in traditional attire for a friend's wedding in Hyderabad, India.)
We can help you launch fast too, so you can start landing clients while still defining and exploring your online presence and niche.
What People Say About Us
It's been so frustrating, feeling called to help my audience but struggling with the business side of things. Working with Shana was amazing! In ten minutes, she used ChatGPT to help me get specific strategies on how to monetize my business. Her coaching and AI expertise combined advanced my new practice more than I did alone in a week's worth of interviews!
R.Roberts, Executive Coach & Consultant-
“Amazing service. Can’t wait to find out what’s next!”
Shana's coaching and AI training have been nothing short of revelatory for my business. The insights and capabilities I've gained have been truly paradigm-shifting. I'm now able to leverage AI in ways I never imagined to boost my productivity, streamline my workflows, and deliver more value to my clients. Shana's expertise has been an absolute game-changer.
Bob Biglin, Sr. Partner & Executive Coach, advancedeq.com -
“Not sure what I did before discovering this Product. It’s super!”
Working with Shana has helped me expand my thinking and discover effective ways to handle different situations that allow for improvement, and more effective performance in both my professional and personal life. Shana is not only an excellent Executive Coach, she's also a compassionate, and caring individual. I hope she continues to use her talent to help others improve on their areas of challenge to achieve their goals.
C.Hill, Leadership & Executive Coach 
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Shana is an exceptional coach and an amazing person. Before we began our partnership, I felt like a rudderless ship, directionless and scattered. Shana helped me gain clarity on my goals, develop a solid action plan to achieve them, find effective ways to hold myself accountable, and cross the finish line. Shana has that special quality only exceptional coaches possess: she makes you feel supported and never at fault, all while keeping you focused and on point. She is a 10 out of 10! I can't recommend Shana enough!
J.Fenimore, Executive Coach, Fenterprises
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Look! An embedded calendar to our scheduling system!
👇👇👇
(You can get one, too. Book a slot to find out how. 😊)
Look! An embedded calendar to our scheduling system!
👈👈👈
(You can get one too. Book a slot to find out how. 😊)
Shana Pote, MS, MA
Managing Director & Executive Coach
Aurorae Group, LLC
484-760-0079
1708 Waverly Terrace, PA 19070
shana@auroraegroup.com
www.auroraegroup.com